The TEam
Ryan Hale
Founder & VICE PRESIDENT
Ryan has proudly called Northwest Arkansas home for over 35 years, and his career has been marked by a strong commitment to enhancing the quality of life of the communities he serves. Ryan's career began in community banking, where he gained valuable insights into the financial needs and dynamics of local companies and communities. He also brings a unique perspective to his work from his time as a student-athlete, having served as Team Captain of the University of Arkansas Razorbacks Football Team in 1998. Following his collegiate career, Ryan spent time with the New York Giants, contributing to the team’s journey to Super Bowl 35.
Ryan spent 5.5 years as a member of the Walton Family Foundation, where he served as a Program Officer in the Home Region. During his tenure, Ryan played an instrumental role in the development of Northwest Arkansas’ extensive bicycle and pedestrian infrastructure. Through collaborating with cities and key stakeholders and administering philanthropic investments, numerous transformative projects were brought to life, such as the Razorback Regional Greenway, the Back 40 mountain biking trail system, and the redevelopment of Lake Atalanta in Rogers, AR. These projects helped to connect communities and foster a culture of active living in the region.
In 2017, driven by a passion for creating connected and livable communities, Ryan founded Laneshift, with a mission of strengthening people and places through active transportation. Laneshift eventually became a division of Crafton Tull in 2025, combining the expertise of both companies to foster collaboration with cities, companies, developers, and advocacy organizations.
JANE ZIEGLER
Active Transportation Program Manager
Jane brings a decade of experience in creating safe and healthy transportation methods and spaces for all users. She is interested in the community context and various uses of the public right-of-way, including transportation system design for different types of users. Jane has worked with local governments and advocacy groups to fund and implement on-street bicycle infrastructure. She also lead the creation of a region-wide multi-faceted safety campaign. She has also successfully written and managed grants for nonprofits and state and local governments. Through this experience, she has gained stakeholder coordination, team-building, and communication skills to create vital transportation solutions.
Jane is AICP and CNU-A certified.
Marina Kashubin
Project SPecialist
Born in Oregon and raised in Washington, Marina moved out to Northwest Arkansas in 2015. She spends most of her time outdoors, whether that’s biking the Greenway or paddle boarding on Beaver Lake, and with her tight-knit, large Russian family. With over eight years of customer service experience, Marina has worked in a variety of fields ranging from being a barista at a specialty coffee shop to administrative work at a behavioral health clinic. Marina has traveled and volunteered her way around the world, with some favorites being her backpacking trip through Thailand and her 9-month study trip to Norway.
Jocelynn Crowther
Senior Project Engineer
Jocelynn was born in a small town along the Columbia River in southern British Columbia, Canada. She moved to Central Washington before first grade and lived there until she left for college in Provo, Utah. Jocelynn studied Civil and Environmental Engineering and received both a Bachelors and Masters Degree at Brigham Young University. She used her degrees working with a local engineering firm that designed and managed projects for municipalities in the area. Jocelynn’s mother introduced her to bike riding when she was in high school, and they enjoyed riding along the country roads while avoiding puncture vine. She kept up riding on trails in Utah and introduced her husband, Nathan, to the joy of riding before they moved to NWA in 2017. Jocelynn and Nathan have two sons who are four years old and one and a half years old. Their family has participated in the Tour de Cure wherever they have lived since 2016 and love to find opportunities to serve or ride bikes together. Jocelynn works as an engineering consultant for Laneshift and is adding her experience with municipal engineering, project design and construction, and active transportation projects to the team.
Jacob Truman
Visual design coordinator
Jacob was born and raised in Northwest Arkansas and truly feels at home in the Ozarks and the greater outdoors. You can find him enjoying a range of different outdoor activities, from hiking with his family to trail running and bike riding. The bicycle has been a massively influential part of his life. Prior to joining Laneshift, Jacob served as the Store Manager of a local bike shop where he was able to share his passion for nature, gain unique perspectives, and build a strong culture centered around pedaling on two wheels. Jacob is driven to connect people by creating and designing amazing spaces to work, play, and live.