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Founder of LaneShift

Ryan Hale

Northwest Arkansas is my home and I have lived here for nearly 30 years. My wife, a native of Rogers, Ar and I have chosen to put our roots down here and raise our children in this wonderful area. I spent 5.5 years helping plan and grow Northwest Arkansas's (NWA) extensive network of bike and pedestrian infrastructure(www.nwatrails.org) as a staff member of the Walton Family Foundation. During my time at the Foundation I oversaw the approval and administration of grants concentrated in NWA, with bike and pedestrian infrastructure as a primary focus.  From the development of the Razorback Regional Greenway to the Back 40 mountain biking trail system and Lake Atalanta I played an instrumental role in shepherding these projects to completion.  In the process I have developed some life long relationships with partners who are committed to strengthening our community. I have seen first hand how investments focused on active mobility can transform communities. I hope to have the opportunity to meet you and work together to develop a network that can help you "move people" efficiently and safely. 

Bio at a glance:

  • Former Community Banker

  • 5+ years with the Walton Family Foundation as lead program officer for development of bike and pedestrian infrastructure in Home Region

  • Team captain-University of Arkansas Razorbacks - 1998 Football

  • Member of New York Giants-1999-2000-Superbowl 35

  • Wanna-be farmer


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Project Manager

Ben Rowell

Ben was raised in Central Arkansas and moved to Northwest Arkansas in 2013. Since his arrival in NWA Ben has been actively engaged in the cycling community both as a casual rider and racer. Ben is part of the core race team for the National Interscholastic Cycling Association(NICA) and is a mountain bike coach for Lincoln Junior High school in Bentonville, AR. When he is not in the office, you can find Ben on a road ride, on a mountain bike trail or being the official announcer for the Arkansas NICA race series. Ben graduated from the University of Central Arkansas with a degree in Communications and has worked in various roles in project management. Ben is married to Hallie and is a soon to be rookie dad. Ben heads up project management duties for Laneshift which include event logistics, customer experience and communication.